Since at the time of the Soviet Union there was no competition or alternative between different manufacturers – and consumers had no choice anyway, if there was anything at all – advertising or market research is a relatively new area. Many shops are hardly recognizable as such and the cityscape is in no way characterized by neon signs or posters. A visit to the supermarket shows that even shop design or packaging is still considered to be of little importance. However, graphic designers in particular seem to be in great demand at the moment. So there is hope.
